Excitement Over Malaysian Food To Be Featured At New York’s LuckyRice Festival

New York, USA - The growing Malaysian community in and around New York is taking great interest in the forthcoming LuckyRice Festival which will feature Malaysian food.

"Yes, my family and I are excited about Malaysian food being featured in the LuckyRice Festival in New York City," said Mohd. Zakaria, a businessman from Kuala Lumpur who is based in Connecticut.

Like Zakaria, most Malaysians are looking forward to this event which, besides enabling them to sample some of their native cuisine, also affords them an opportunity to meet fellow citizens and exchange news and information on things back home.

Many Malaysians, living in far-flung places, meet each other only during Malaysia-related events such as this or when the mission in New York organises events featuring visitors from Malaysia who want to meet the community.

This is the second consecutive year when the New York-based Malaysia External Trade Development Corporation (Matrade) will be launching its Malaysia Kitchen for the World to promote Malaysian restaurants and cuisine in the Big Apple.

Matrade is teaming up with LuckyRice Festival, a week-long festival of Asian food and culinary culture, where Malaysia will present its diverse cuisine at three events of the festival.

A Malaysian pavilion will be set up at the LuckyRice Night Market in Brooklyn on May 4, involving the participation of Chef Hasni Ghazali of Bentara Restaurant in New Haven, Connecticut.

According to Matrade, over 2,000 New York food enthusiasts are expected to attend the LuckyRice Festival's night market under the Manhattan Bridge archway in Brooklyn.

The night market will feature a colourful Malaysian section which can easily remind one of the open-air markets of Kuala Lumpur and Penang, serving authentic Malaysian street food with unmistakable influences of Malay, Chinese and Indian cuisines that make up the overall Malaysian cuisine culture.

The food served will include nasi lemak, roti canai and popiah. Among the participating restaurants are Laut, Fatty Crab, Nyonya, New Haven's Bentara and others based in New York City and in the tri-state area.

On May 6, Hasni will be one of the chefs participating in the Grand Feast, a celebration of Asian cuisine at the Mandarin Oriental ballroom overlooking Central Park. Hasni, according to Matrade, will present an exquisite version of one of Malaysia's signature dishes, beef rendang, eaten with turmeric-tinted, steamed glutinous rice.

Chef Angelo Sosa, who was recently in Malaysia, will hold a cooking demonstration and sampling of a signature Malaysian dish at the lounge at Astor Center on May 8.

The Malaysian Kitchen Programme was started by Matrade to educate and inform consumers about Malaysian cuisine and restaurants around the world, as well as to arouse interest among American food lovers to try the cuisine at the Malaysian restaurants in New York and other locations.

The ultimate idea is to increase demand and export of Malaysian food products, ingredients and spices used in the making of Malaysian food.

Source: http://www.bernama.com
Photo: http://www.mylot.com

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